The Family Recipe w/ Hector Saldívar of Tia Lupita

In this episode of Food Chained, Hector Saldívar (Founder of Tia Lupita) shares his journey from Mexico to Norcal. Hector is a founder that has done it all. He's worked all of the jobs in a CPG business that you can imagine. But that's not the only similarity that Hector and I have...we both honor our moms with our brands. Things we discuss: • Hector's history • The story of Tia Lupita (his mom) • Stereotypes in the "ethnic" aisles • Recipes as family heirlooms • and much more!
In this episode of Food Chained, Hector Saldívar (Founder of Tia Lupita) shares his journey from Mexico to Norcal. Hector is a founder that has done it all. He's worked all of the jobs in a CPG business that you can imagine. But that's not the only similarity that Hector and I have...we both honor our moms with our brands.

Things we discuss:
• Hector's history
• The story of Tia Lupita (his mom)
• Stereotypes in the "ethnic" aisles
• Recipes as family heirlooms
• and much more!

Show Notes:
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Creators and Guests

The Family Recipe w/ Hector Saldívar of Tia Lupita
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