A Scrappy Startup w/ Jake Deleon of Fila Manila
Did you know Filipinos make up the second-largest Asian American community in the United States? Yet there is no representation of that culture on most grocery store shelves. Jake Deleon wanted to change that, so he founded Fila Manila, a company devoted to bringing authentic and all-natural Filipino cuisine to mainstream grocery stores. Today, three of Fila Manila’s SKUs have hit number one on three separate Amazon lists. In this episode, Jake shares the story of his startup, why fundraising is so hard, and the importance of networking for entrepreneurs.
Did you know Filipinos make up the second-largest Asian American community in the United States? Yet there is no representation of that culture on most grocery store shelves. Jake Deleon wanted to change that, so he founded Fila Manila, a company devoted to bringing authentic and all-natural Filipino cuisine to mainstream grocery stores. Today, three of Fila Manila’s SKUs have hit number one on three separate Amazon lists. In this episode, Jake shares the story of his startup, why fundraising is so hard, and the importance of networking for entrepreneurs.
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