Food Chained

Healthy versions of your favorite snacks are often disappointing because they lack the same texture or flavor. So when Matt Parry decided to make a healthier version of Pringles, he didn’t just want a snack that was made up of better ingredients. He wanted it to taste better, too. So he co-founded The Good Crisp Company, which has created a gluten-free chip without artificial colors or flavors that beats Pringles in blind taste-testing. In this episode, Matt shared about the origins of his chip company, how to find the right product-market fit, and why it’s important to perfect your product before your company scales.